Privacy Policy

At First Street Books, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

Please read this policy carefully. By using our website or services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide to Us

When you visit our website, create an account, make a purchase, or contact us, we may collect the following personal information:

Contact Information:

• Name
• Email address
• Phone number
• Shipping address
• Billing address

Payment Information:

• Credit card details (processed securely through Shopify's payment processor)
• Billing information

Account Information:

• Username and password
• Order history
• Saved preferences
• Wishlist items

Communication Data:

• Messages you send us via email or contact forms
• Customer service inquiries
• Product reviews or feedback

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity:

Technical Information:

• IP address
• Browser type and version
• Operating system
• Device type (mobile, tablet, desktop)
• Referring website
• Pages viewed and time spent on pages
• Click patterns and navigation paths

Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your browsing experience. See our "Cookies" section below for more details.

How We Use Your Information

We use the information we collect for the following purposes:

Order Processing and Fulfillment:

• Process and complete your orders
• Send order confirmations and shipping updates
• Handle returns and refunds
• Provide customer support

Communication:

• Respond to your inquiries and requests
• Send you important updates about your orders
• Provide customer service and support
• Send newsletters and promotional materials (with your consent)

Website Improvement:

• Analyze website usage and trends
• Improve our website functionality and user experience
• Develop new features and services
• Troubleshoot technical issues

Business Operations:

• Prevent fraud and enhance security
• Comply with legal obligations
• Enforce our terms and conditions
• Protect our rights and property

Marketing (with your consent):

• Send you information about new books and special offers
• Personalize your shopping experience
• Recommend products based on your interests

How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We share information with trusted third-party service providers who help us operate our business:

Shopify:
Our website is hosted on Shopify, and we use Shopify's payment processor. Shopify provides us with the e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify's data storage, databases, and applications. For more information on how Shopify handles your data, please visit: https://www.shopify.com/legal/privacy

Shipping Companies:
We share your name and shipping address with shipping carriers to deliver your orders.

Payment Processors:
Payment information is processed securely through Shopify Payments, which complies with PCI-DSS standards.

Email Service Providers:
We may use email marketing services to send newsletters and promotional emails (only if you've opted in).

Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal requests from government authorities
• Court orders or subpoenas
• Protection of our legal rights
• Investigation of fraud or security issues
• Protection of the safety of our customers or others

Business Transfers

If First Street Books is involved in a merger, acquisition, or sale of assets, your personal information may be transferred. We will notify you of any such change and the choices you may have regarding your information.

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognize you and remember your preferences.

Types of Cookies We Use

Essential Cookies:
Required for basic website functionality, such as shopping cart features and secure login.

Performance Cookies:
Help us understand how visitors use our website so we can improve it.

Functional Cookies:
Remember your preferences and choices to provide a personalized experience.

Marketing Cookies:
Track your browsing habits to deliver relevant advertisements (with your consent).

Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure servers and databases
• Regular security assessments
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access:
Request a copy of the personal information we hold about you.

Correction:
Request correction of inaccurate or incomplete information.

Deletion:
Request deletion of your personal information (subject to legal obligations).

Opt-Out:
Unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in our emails.

Data Portability:
Request a copy of your data in a structured, commonly used format.

Object to Processing:
Object to certain types of data processing.

Withdraw Consent:
Withdraw your consent for data processing where we rely on consent.

To exercise any of these rights, please contact us at contact.firststreetbooks@gmail.com or +1 415-456-8770.

California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know whether personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to request deletion of personal information
• Right to non-discrimination for exercising your rights

Note: First Street Books does not sell your personal information.

European Union (GDPR) Rights

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the rights listed in the "Your Privacy Rights" section above.

Our legal basis for processing your data includes:

• Contract performance (fulfilling your orders)
• Consent (marketing communications)
• Legitimate interests (improving our services)
• Legal obligations (tax and accounting requirements)

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your information, we will securely delete or anonymize it.

Typical Retention Periods:

• Order information: 7 years (for tax and accounting purposes)
• Account information: Until you request deletion or account closure
• Marketing data: Until you unsubscribe or request deletion

International Data Transfers

Your information may be transferred to and stored on servers located outside your country of residence. By using our website, you consent to the transfer of your information to the United States and other countries where we operate.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date at the top of this page
• Sending an email notification for significant changes (if you have an account)

We encourage you to review this policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

First Street Books
850 College Ave # 850
Kentfield, CA 94904
United States

Email: contact.firststreetbooks@gmail.com
Phone: +1 415-456-8770
Website: https://firststreetbooks.myshopify.com

Thank you for trusting First Street Books with your information. Shopping locally and sustainably has never been more fun!